As we know that lot of application updates are coming with bundle of integrated features like facebook messenger application it included lot features of other applications like money transfer, video ,audio, message, group video, file sharing, live video what not almost everything. Because of these many features in one application will be good for the users coz they are getting all features in one place no need to swap application unnecessarily it consumes charging and more processing.
Recently we got instastories as an update to the Instagram application for both iOS as well as Android. According to analytics that the new insta stories feature impacted on the snap chat. According to reports that q4 of 2016 users percentage is decreased almost 82% of its q1 and q1 of 2016. So the integration of almost same features in applications affects the single contented applications as well as company’s revenue.
Facebook, google next insta update:
integration impacts:
Next to Facebook, google now google chrome. The latest update of google chrome comes with the QR scan feature. We have lot of famous applications for scanning tags, products and many stuff to know review and price comparisons. Some of the applications like QR scanner in iOS and Android etc.. Now chrome launched new update integrated with this feature. so it definitely impacts the other applications. Because almost all the users are using chrome as an alternate to default browser.In chrome they will get everything about the product they scanned for through the google automatic search. So most of the users will wish to update their chrome and uninstalling the other QR scanners so it is definitely a go down phase for those applications.
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